How To Build A Brand With Meme Marketing.

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Memes are cultural shorthand that evolves with the users like other forms of communication. And meme marketing is something we definitely didn’t anticipate would be real.

Nobody can claim to understand or know all memes that exist as they are numerous and personal to people that create and share them.

However, there are common elements that can help us understand them.


What Makes Memes?


Although memes seem challenging to understand, the chances are that you come across at least one that makes sense.

Whether you partake in the ‘keep calm’ mug on the desk at work, ice bucket challenge, or have used words like ‘winning’ or ‘fail’ ironically or not, you have then participated in memes. You know about it by word of mouth, understand it, change its context, and appropriate it to your usages.

While you can’t find a nail-done meme outright definition, the term is commonly associated with a video or image that portrays an idea or concept usually spread through forums, social media, news sites, or instant messaging apps.

The videos and images that convey such messages are typically altered and built upon, resulting in the revolution of original ideas into something entirely new.

The context significantly impacts a meme’s meaning and relevance to a recipient. They impart more information than simple text. Like emojis conveying an emotion or complex mood ideas, a meme imparts a state of mind, or complex idea, or shreds understanding quicker than when you type and read written explanations of concepts.


Meme Marketing: Most Popular Memes of 2021?

Shocked Oprah

The master interviewer’s reactions to Prince Harry and Meghan Markle’s struggles in the royal family apply to us, commoners.



The House of Gucci Retro Luxury

The first glimpse at Lady Gaga and Adam Driver in their 80s-snow-bunny reminds children of the ’80s of their parents’ ape ski picture.



Kim Kardashian at Met Gala

One of the most visible women in the negative space had the most memed look during the always meme-able event.



Harry Styles’ Dazed Shoot

Styles’ latest spread has sparked endless imagination in fans.



Check On Gyllenhaal

The release of Swift Taylor’s version of Red led to faux concern for the Gyllenhaal, which inspired sweet-revenge songs such as  ‘All Too Well’.



For The Better

This meme is based on conversations between Padme Amidala and Anakin Skywalker in Star Wars. It has turned into a joke where when the first person says something, the second person responds with a hopeful answer. In meaningful silence, the first person gazes while the second follows up nervously.




Suez Canal

When Evergreen blocks the Suez, the world had a thousand (memes) to share.



When Facebook and Instagram were down, meme marketing took a halt.



View this post on Instagram


A post shared by Zomato (@zomato)


or during the Friends Reunion



View this post on Instagram


A post shared by Zomato (@zomato)


Whether through videos, texts, or GIFs, memes are essential to brands differently. Moreover, they provide social validation to the Millennials or Gen Z.


How to Use Meme Marketing for Your Brand

Businesses that need to begin meme marketing can either create their own or use existing memes.


Recycling Memes

The easiest way is to jump on the bandwagon. With a tinge of imagination, your brand can adapt its creativity to the latest memes out there.

Typically, memes have a short life cycle since they base on trending events, and the marketing is only applicable as long as it trends. Also, they must be funny and original (to your brand or category). But don’t kill the essence of your brand while trying to do so.


Creating Your Memes

This can be challenging since audiences won’t trust, recognize or recall your meme, making it a miss or a hit technique. Daunting as it seems, it’s not impossible entirely. When correctly done, it offers more benefits than recycled memes. It becomes a true meme original if it catches momentum. Let’s not forget the monetary value that memes can fetch if their values are as NFTs.

Some specialists might be able to help you with your meme marketing.


Critical Considerations When Creating Memes

There are some basic rules to follow to begin meme marketing:


Who’s your Audience?

Typically, only a few people will relate to your content, and you need to know them and create something to cater to their interests. This can be tricky because memes should appeal to a large diverse audience. Having said so cultural sensitivity is of immense importance. A meme should never be in bad taste.


Know their language

Not only must the talent crafting your brand’s meme be native, but they also need to know the lingo, cultural trends, influences, and tastes of the audience.


Don’t try too hard

Trying too hard to be cool and relevant will not go down well with the audience. They’ll sense it. Timing is another important variable for a successful meme blast. Correlating it to socio-cultural will take the meme places.


The brand ethos

If you have your brand involved, ensure the meme content does not dampen the brand’s essence or purpose of existence. Resurrecting a brand’s image from a PR nightmare can be a next-to-impossible task. The positives or values of your brand must reflect in the content of the meme.


Reasons To Leverage On Meme Marketing

Memes are a way to develop a relatable and funny brand personality that connects to your target audience. While they have short lifespans, they are incredible engagement tools that boost customer interaction and reach. Here are the reasons to use memes.


They Are Good ROI

Among the content on social media, a meme is one of the inexpensive ways to connect to your target audience. They’re simple to create. It takes a good idea and a few editing tools. The secret sauce is the way to promote them on social media. The outcome of a good meme can equate to the result of millions of dollars of advertising spending.


Memes can bond

They control the narrative in today’s time, reflecting on socio-cultural events. People love to share experiences and their take on these events, and this inevitably builds a pathway for a bond.


Memes are good for your (brand’s) image

They make your brand stay relevant. A good meme can boost your brand’s image multifold.


Memes are here to stay

Memes are increasingly popular across channels like IGTV, Pinterest, Tumblr, Facebook, Twitter, and more.

Therefore, meme marketing promotes your services or products without coming off as ‘sales’, and shares the brand persona. However, it’s critical to follow new trends and understand what the audience finds effortlessly intriguing. 



In conclusion, meme marketing has emerged as a real and impactful strategy in the ever-evolving landscape of communication.

Memes, being cultural shorthand, have the power to captivate and engage audiences like no other form of content.

By leveraging meme marketing, brands can tap into the viral nature of memes to create relatable and shareable content that resonates with their target audience.

So, embrace the power of meme marketing and unlock its potential to drive engagement, brand awareness, and ultimately, business success.

Memes are not just a passing trend; they are a strategic tool that can elevate your marketing efforts to new heights. Don’t miss out on the opportunities that meme marketing can bring to your brand.

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