ChatGPT vs Google Gemini: A Marketer’s Perspective.

ChatGPT by OpenAI vs Google Gemini (previously Bard)
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Staying ahead of the curve is crucial. Two major players, ChatGPT and Google Bard (now called Gemini), have emerged as game-changers in how marketers engage with audiences. ChatGPT vs Google Bard is exactly what we’ll explore in this comparison guide.



Learn more on how Google Bard became Gemini.



This article explores these platforms from a marketer’s viewpoint on ChatGPT vs Google Bard, shedding light on their features, capabilities, and what they mean for crafting effective marketing strategies.


Join us as we navigate the exciting world of ChatGPT versus Gemini and its implications for the savvy marketer.


But first, let’s explore both tools in-depth.


Overview Comparison Between ChatGPT vs Google Bard (now Gemini)

Comparison tables are like cheat sheets for making smart choices, especially in the fast-paced world of digital marketing. They break down complex information into easy-to-understand bits, helping marketers weigh their options wisely.


Today, we’re diving into a comparison between ChatGPT vs Google Bard. By highlighting what each platform brings to the table, we’re here to make your decision-making process a whole lot simpler.


ChatGPT vs Gemini
ChatGPT Bard
Creator OpenAI Google 
Language Model Generative Pre-trained Transformer (GPT) Pathways Language Model (PaLM 2)
Data Sources Information publicly available on the internet (including the Common Crawl dataset and sites like Wikipedia), licensed information from third parties, human-provided information Google’s Infiniset, comprised of web pages (including the Common Crawl dataset and sites like Wikipedia), scientific papers, mathematical equations, and human and programming languages
Best Use Case Writing short or long-form content Getting updated factual information
Pricing Free version or $20/month for GPT-4 (a.k.a ChatGPT Plus)  Free


So, there you have it! Our comparison table has laid out the facts about ChatGPT and Google Bard in plain and simple terms. Let’s explore each one of them individually.



Why ChatGPT Is The Most Popular & Successful AI Chatbot?

There’s no denying the fact that ChatGPT has taken the online world by storm. You need to have been living under a rock to not have heard of OpenAI’s new product.


I did a simple comparison search between the keywords, ‘chatgpt’, ‘bard’, ‘google bard’, and ‘gemini’. I wanted to see what people, from across the globe, have been Googling last week.


THE RESULTS ARE SHOCKING! ChatGPT is more popular than the rest of the keywords combined!!


Google Trends - ChatGPT vs Google Bard vs Bard vs Gemini


This is mainly because ChatGPT was the first of its kind. And trust me, it is the ‘best’ when it comes to majority business processes.


But why do people love ChatGPT so much?


ChatGPT by OpenAI

                                                                                                         ChatGPT by OpenAI


People love ChatGPT for its unparalleled ability to revolutionize customer engagement. Unlike traditional chatbots, ChatGPT stands out with its natural language processing prowess, effortlessly mimicking human-like conversations. This not only enhances user experience but also solves critical business problems by reducing customer service costs and increasing satisfaction.


Moreover, ChatGPT’s adaptability across industries and applications, from e-commerce to healthcare, offers businesses a versatile solution to connect with their audience. Its capacity to understand context, personalize responses, and scale interactions makes it a game-changer for businesses.



What’s The Best That Bard (or Gemini) Can Do?

Having access to live information directly from the internet is a huge plus! Google Bard (now Gemini) can give much more factually accurate answers compared to its OpenAI counterpart.


Let’s chat about where Bard shines in the business world compared to ChatGPT.


Gemini (previously Google Bard) - Home Page

                                                                                          Gemini (previously Google Bard) – Home Page


Firstly, imagine needing real-time data for crucial decisions. Bard, unlike ChatGPT, constantly taps into the web, ensuring you have the latest info. This can be a game-changer for market research, competitor analysis, or staying ahead of trends.


Secondly, think about research and analysis. Bard’s training in scientific papers and code makes him phenomenal at tackling complex topics.


Need to dissect a financial report or understand a research study? Bard can break it down clearly and accurately, saving you valuable time.


Finally, picture seamless integration with your workflow. Bard seamlessly connects with Google Apps, like Docs and Sheets. This means effortlessly exporting your conversations and insights, and streamlining your processes.


Look, both Bard and ChatGPT are powerful tools. But for tasks demanding real-time data, in-depth analysis, and smooth workflow integration, Bard might be your perfect business partner.


ChatGPT vs Google Bard: User Interface

It appears that Gemini has copied the UI of ChatGPT, with just child changes. Let’s see what the differences are in ChatGPT vs Google Bard interfaces and see which is more suitable for business and marketing.


The most prominent distinction between ChatGPT vs Google Bard lies in their user experience. Both interfaces feature a simple chatbot format, providing designated areas for text input and a sizable section for ongoing conversations.


Additionally, they both include a chat history feature for referencing previous exchanges. Bard, however, boasts several user-centric functionalities that ChatGPT lacks:


  • Bard offers more diverse prompt input options, allowing users to utilize their microphones for speech-to-text input and upload images alongside typed prompts.
  • Unlike ChatGPT, Bard generates three drafts in response to a prompt and provides a text-to-speech feature to read responses aloud.
  • Bard facilitates response modification, permitting users to request adjustments in length, tone, or complexity, and offers a verification option using Google search.
  • Bard enables the direct export of responses to Google Docs or Gmail, enhancing workflow integration compared to ChatGPT’s copying feature or plugin-dependent ChatGPT Plus.
  • Users can edit prompts in Bard, a feature absent in ChatGPT, although both platforms support prompt rephrasing and follow-up inquiries.
  • Bard can provide sourcing information upon request, a capability lacking in ChatGPT, and is capable of real-time internet searches, a feature available only in ChatGPT Plus or through Bard’s free version. This distinction is evident when comparing responses to queries such as locating top-rated tacos in Austin, Texas, with Bard sourcing user ratings and offering Google Maps imagery, while ChatGPT relies on historical data and consensus.


Major Differences In ChatGPT vs Google Bard (Gemini) From A Marketing Viewpoint

We have compared ChatGPT vs Google Bard (now Gemini) in all major business aspects. We use these Chatbots to automate some of the menial tasks. After talking to several working professionals, we’ve concluded that certain tasks like creative writing, copywriting, coding, mathematical problems, and factual information.


Let’s see how ChatGPT vs Google Bard compare in these pertinent tasks.


ChatGPT vs Google Bard

                                                                                                        ChatGPT vs Google Bard


1. Copywriting


ChatGPT exhibits impressive versatility in creative writing tasks, offering a wide range of writing styles and tones to suit various contexts. Its extensive training data enables it to generate coherent and engaging content across different genres, from storytelling to marketing copy. With its ability to understand and mimic human language patterns, ChatGPT excels in producing natural-sounding prose that resonates with readers. Moreover, its vast knowledge base allows it to incorporate relevant information seamlessly into the narrative, enhancing its credibility and depth. Overall, ChatGPT’s flexibility, fluency, and depth make it a standout choice for creative writing endeavors.


Gemini (previously Bard):

Gemini, formerly known as Bard, possesses considerable capabilities in creative writing, particularly in crafting intricate narratives and storytelling. It demonstrates a knack for generating compelling plots and imaginative scenarios, making it a valuable resource for content creators and storytellers. However, its focus on narrative depth sometimes comes at the expense of versatility, as it may struggle with certain writing styles or content formats. While Gemini’s storytelling prowess is commendable, its limitations in adapting to diverse creative writing tasks prevent it from outperforming ChatGPT in overall flexibility and applicability.





2. Creative Writing or Storytelling

To the extent that boundless creativity on imaginative subjects should be their primary forte, we decided to evaluate this aspect by tasking Bard and ChatGPT-4 with crafting a brief, whimsical tale.


Given the prompt to write a two-paragraph creative narrative about Abraham Lincoln inventing basketball, Bard’s rendition falls short on several fronts.


Google Bard (Gemini) Creative or Story Writing


Rather than the specified two paragraphs, it delivers ten, which are disjointed and brief. Additionally, it includes details that seem out of place, such as locating Abraham Lincoln’s White House in Springfield, Illinois, and referencing “a couple of dozen peach baskets.” Despite these discrepancies, it presents an enjoyable albeit straightforward story.


ChatGPT Creative or Story Writing


In contrast, ChatGPT-4 accurately places the story in Illinois without mentioning the presidency or the White House during Lincoln’s era. However, it later suggests that players from both the North and South set aside their differences to play basketball together, implying a timeframe shortly after the sport’s invention. Despite some paragraphs being overly long to comply with the two-paragraph constraint, ChatGPT-4 emerges victorious due to its adherence to the specified format and overall coherence.





3. Coding

ChatGPT is widely recognized for its proficiency in programming and debugging simple scripts, making it an intriguing contender for comparison against Google Bard in this aspect.


When tasked with writing a Python script to print “Hello World” followed by an endlessly repeating string of random characters, the difference between the two platforms becomes apparent.


Unfortunately, Google Bard is unable to write code at the moment, as Google has temporarily disabled this functionality. While the company promises to introduce coding capabilities in the future, Bard currently rejects coding prompts, stating, “It looks like you want my help with coding, but I’m not trained to do that, yet.”


Google Bard cannot code


On the other hand, ChatGPT-4 swiftly tackled the provided prompt, not only generating the code but also presenting it in a neatly formatted code box with a convenient “Copy code” button. Testing the code by pasting it into a Python file and executing it in a Windows 10 console yielded successful results without any modifications.





4. Mathematical problems

Mathematics has never been the strong suit of large language models (LLMs) like ChatGPT. Instead of confronting each bot with complex equations, we presented them with classic elementary school-style word problems.


This is the prompt we used: “If Microsoft Windows 11 was distributed on 3.5″ floppy disks, how many disks would be needed?”


To tackle this problem, each AI model must comprehend the data size of a Windows 11 installation and the data capacity of 3.5-inch floppy disks, along with assuming the intended density of floppy disks. They then must engage in basic math to combine these concepts.


In our assessment, Bard accurately identified the key points (with estimations of Windows 11’s install size typically around 20–30GB) but struggled with the mathematical aspect, suggesting “15.11” floppy disks initially, dismissing it as a “theoretical number,” and ultimately admitting it would require more than 15 disks without computing the exact value.


Math Problem - Gemini (Bard)


In contrast, ChatGPT-4 demonstrated sophistication regarding the Windows 11 install size (correctly referencing a 64GB minimum and comparing it to a real-world base installation size), accurately explained floppy capacity, and executed correct multiplication and division to determine 14,222 disks. Although one might debate the nuances of gigabyte conversions, the mathematical approach remained robust. Additionally, it noted the potential variation in the final count based on other factors.


Math Problem - GPT-4


                                                                                                    Winner: ChatGPT-4



5. Factual information

Both Bard (now Gemini) and ChatGPT are large language models capable of impressive text generation and information retrieval. However, when it comes to factual accuracy and up-to-date information, Bard exhibits some crucial advantages:


Data Sources:

Gemini: Trained on real-time data, including scientific papers, code, and internet content. This constant update ensures access to the latest information.
ChatGPT: Primarily trained on static text corpora like books and articles. This can lead to outdated or incomplete information.


Information Access:

Gemini: Freely accesses and processes information from the internet, providing the most recent updates.
ChatGPT: Requires a paid subscription for internet access, limiting its ability to incorporate current events and findings.



Gemini: Designed with factual accuracy in mind, emphasizing credible sources and evidence-based responses.
ChatGPT: While capable of generating convincing text, it may prioritize fluency over absolute accuracy, requiring user vigilance.


Additional Considerations:

Transparency: Gemini provides sources and references where available, promoting trust and understanding of its responses.
Specificity: Gemini excels at answering factual questions precisely and concisely, drawing on its comprehensive knowledge base.


In conclusion, while both Bard and ChatGPT offer valuable functionalities, Bard, now known as Gemini, stands out when prioritizing factual accuracy and up-to-date information.


WINNER: Gemini (previously Google Bard)


ChatGPT vs Google Bard: What’s The Bottom Line?

In this battle of ChatGPT vs Google Bard, we’ve explored everything we can from a marketing perspective as to which AI chatbot is better: ChatGPT vs Google Bard!


This article has delved into the comparison between ChatGPT vs Google Bard, exploring their features, capabilities, and implications for marketers.


ChatGPT, with its natural language processing finesse, offers a versatile solution for diverse business needs. From crafting compelling narratives to enhancing customer engagement, ChatGPT’s flexibility and depth make it a top choice for creative endeavors and customer interactions. Its ability to understand context, personalize responses, and scale interactions sets it apart as a formidable tool for businesses seeking to elevate their marketing strategies.


On the other hand, Gemini, formerly known as Google Bard, excels in providing factual and accurate information, thanks to its real-time data access and emphasis on credible sources.


While ChatGPT emerges as the overall winner in this comparison, Gemini’s advantage in delivering up-to-date information underscores its potential as a valuable asset for businesses prioritizing factual accuracy.


In conclusion, as businesses navigate the ever-evolving digital landscape, leveraging AI-powered tools like ChatGPT and Gemini can unlock new possibilities for innovation and growth.



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