FREE SEO Tools For SMBs.

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Ever find yourself lost in the vast realm of digital marketing, wishing for a magical wand to boost your online presence without burning a hole in your pocket? Well, look no further! In this article, we’re diving headfirst into the treasure trove of free SEO tools specially crafted for Small and Medium-sized Businesses (SMBs).


Navigating the intricate landscape of search engine optimization just got a whole lot easier.


We’ll be your trusty guide, unveiling a lineup of game-changing resources that won’t cost you a dime. From keyword research wizards to analytics maestros, these free SEO tools are designed to empower SMBs, giving you the competitive edge you need in the online jungle.


So, grab your virtual machete, and let’s hack through the underbrush of digital obscurity together and emerge victorious with these invaluable free SEO tools at your disposal!


Why Use Free SEO Tools?

In the fast-paced world of digital marketing, Small and Medium-sized Businesses (SMBs) often face budget constraints. Enter the superhero of cost-effective online visibility: free SEO tools.


Unlike their paid counterparts, these tools offer SMBs a golden ticket to enhance their search engine game without breaking the bank. With features ranging from keyword optimization to analytics, these free gems ensure you’re not just surviving but thriving in the digital landscape.


Comparing Paid vs Free SEO Tools

Now, let’s break it down. In the world of SEO tools, it’s not always about the price tag. Our comparison table lays bare the advantages of opting for free SEO tools:


Features Free SEO Tools Paid SEO Tools
Cost Free to use, perfect for SMB budgets Often comes with a hefty price tag
Essential Functions Offers key features like keyword research Similar functions but at a premium
User-Friendly Typically designed with simplicity for quick use Complexity may require additional training
Customization Tailored for SMB needs without unnecessary frills Extra features may be overkill for smaller businesses
Support and Updates Reliable support, regular updates Premium support but at an additional cost


In conclusion, when every penny counts, opting for free SEO tools is a strategic move for SMBs. It’s not just about cost; it’s about getting the most bang for your buck, ensuring your business shines bright in the online realm.


Best SEO Practices For SMBs

SEO is practiced by content writers or marketers to create written content by using popular keywords that are searched by huge volumes of people on search engines.


This can be specific to the location of the search, but essentially the entire SEO-writing game boils down to using the right keywords in the right places.


The best five SEO practices for business owners and entrepreneurs would be:


  • Keyword research: Researching and identifying the right keywords for your website is crucial in targeting the right audience. The majority of SEO tools are the ones that’ll help in researching keywords.

  • On-page optimization: This includes optimizing the website’s content, titles, meta descriptions, and URLs for search engines. SEO tools can be crucial for on-page optimization and we’ve listed the best of such SEO tools that we use.

  • Technical SEO: This involves improving the website’s technical aspects such as site speed, mobile-friendliness, and security.

  • Link building: Building high-quality backlinks from relevant and authoritative websites can significantly improve your website’s authority and search engine ranking.

  • Content creation: Creating high-quality, informative, and engaging content can help attract and retain visitors to your website. But keep in mind, that SEO tools may not help you in creating the content itself.

Keeping these in mind, your article will rank on top of Google’s search result page in no time!


Now that you know all you need to know about SEO and its practices, let’s explore the SEO tools that you can use to rank higher than ever!


Comprehensive List of 15 Free SEO Tools For SMBs

The primary rationale for small business proprietors to opt for free SEO tools lies in the fact that you can achieve stellar SEO outcomes and receive support without spending a dime!


Our compilation comprises tools tailored for business owners, featuring either a free version or being entirely cost-free. So, immerse yourself in our impeccable roster of free SEO tools, ready to elevate your SEO strategy to new heights!


In this piece, we’ve organized SEO tools by their functions, presenting seven distinct categories: Keyword Research, SEO-Writing Assistants, WordPress Plugins, Local SEO, Site Speed, SEO Analytics, and Website Scanners. This setup ensures comprehensive SEO services, all at zero cost, empowering you to sprint ahead in the race to claim the top-ranking spot!


Free SEO Tools For Keyword Research

Before diving into the writing process, it’s crucial to pinpoint the right keywords. This underscores the significance of our top-tier category: keyword research. This step serves as your compass, guiding your content creation. The key is to seamlessly integrate commonly searched Google keywords, enhancing your chances of SEO success.


However, a word of caution: avoid excessive optimization! Search engines, including Google, easily spot articles overloaded with keywords, emphasizing the importance of content creation over mere optimization. The SEO tools highlighted in this compilation are designed to strike that balance.


So, without further ado, let’s explore the crème de la crème of free SEO tools for keyword research. These tools are meticulously chosen to yield the most organic results, ensuring your content resonates effectively with your audience.



1. Answer The Public


Answer The Public by NP Digital

                                                                                               Answer The Public by NP Digital


This incredible tool transforms your SEO strategy into a visual masterpiece, revealing a comprehensive map of search queries tied to your topic. Brace yourself for unprecedented insights into user intent! Answer The Public streamlines the process of pinpointing long-tail keywords and unearths content ideas poised to resonate with your audience. Whether you’re an SEO pro or a novice, this tool is a game-changer for all.


What I adore about this tool, especially for content marketing enthusiasts, is its ability to eliminate the guesswork from keyword research. It neatly categorizes queries into various types, from the classic “who,” “what,” “when,” and “where” to the nuanced “why,” and even throws in comparisons using “versus,” “and,” and “or.”


Crafting top-notch content that ascends the ranks hinges on grasping what your audience craves beyond your target keyword. Answer The Public helps you predict their burning questions, empowering you to create content that genuinely addresses their needs. Trust me; it’s a game-changer for content creators aiming to elevate their craft!


As an illustration, I plugged in ‘SEO tools’ as a keyword on Answer The Public, and the results blew me away. The free version alone delivered a plethora of versatile keywords, showcasing the tool’s brilliance.

'SEO Tools' Results on Answer The Public

                                                                                           ‘SEO Tools’ Results on Answer The Public


In the realm of SEO tools, Answer The Public by Neil Patel stands out as a user-friendly, trusted companion that provides valuable insights into the collective queries of your audience. It’s a complete game-changer!



2. Ahrefs Keyword Generator


Ahrefs Keyword Generator

                                                                                         Ahrefs Keyword Generator – Home Page


The Ahrefs Keyword Generator isn’t your run-of-the-mill keyword tool—it’s a game-changer. While there’s a sea of SEO tools out there, Ahrefs stands out for its simplicity. Unlike the multi-faceted Answer The Public, Ahrefs keeps it straightforward. The free version offers location-specific SEO keywords with two key stats: keyword difficulty and volume.


But wait, there’s more! Ahrefs goes beyond the basics. The homepage lets you fine-tune not just your location but also the search engine—Google, Bing, YouTube, or Amazon. Even in the free version, you can snag search-engine-specific keywords, giving you a tailored approach.


Ahrefs free seo tools keyword results

                                                                                              Ahrefs free SEO tools keyword results


Once the results roll in, you can effortlessly switch between keywords and user queries. Check out the image for a sneak peek. The Keyword Difficulty (KD) indicates search complexity, while Volume reflects a keyword’s popularity—the lower the KD, the more optimized, and the higher the volume, the hotter the keyword.


In a nutshell, Ahrefs is a nifty tool for any business owner diving into keyword research for SEO. It’s a win-win for simplicity and precision!


SEO Blog/Content Writing Assistant Tools

It’s not just about having the right keywords; it’s about the finesse in using them – where, when, and how much. With SEO writing becoming a sought-after service, numerous writing assistants step up to the plate. They don’t just optimize; they’re your partners in enhancing readability, adapting tone and voice for your audience, and polishing grammar, among other savvy solutions.


Now, let’s shine a spotlight on the SEO writing assistants who stand out in the crowd, ones we believe deserve a special mention.


3. SEMRush SWA


SEMRush SWA Home Page

                                                                                                             SEMRush SWA Home Page


SEMrush’s SEO Writing Assistant (SWA) emerges as a content creator’s best friend, lifting the veil on your content’s readability, tone, originality, and SEO prowess. No more shooting in the dark when it comes to keyword ranking – SWA keeps you ahead in the game. By offering real-time insights into your competitors’ strategies, you can refine your approach on the fly. And the cherry on top? Seamless integration with Google Docs, WordPress, and MS Word 365 makes optimizing a breeze!


What sets SEMRush SWA apart?

  • Polices plagiarism and sparks creativity
  • A side-by-side comparison with top-ranking articles
  • Harmony with Google Docs, WordPress, and more
  • Unveils insights into audience interests
  • Time-saving template reuse


SEMRush SWA Real-time Writing Assistance Feature

                                                                                    SEMRush SWA Real-time Writing Assistance Feature


Say farewell to the laborious editing grind; SEMRush SWA’s automated process provides instant, detailed tips for elevating your content. Embrace the pro-writer status effortlessly with SEMRush SWA – your go-to for real-time SEO writing assistance!


While tools like SWA are indispensable for content creation, strike a balance. Overreliance may compromise content quality.


4. Yoast Real-Time Content Analysis Tool


Yoast Real-Time Content Writing Analysis

                                                                                          Yoast Real-Time Content Writing Analysis


The Yoast Real-Time Content Analysis stands out as a robust tool, offering real-time insights into your content’s quality as you craft it. It goes beyond the basics, assessing factors like sentence length, passive voice usage, and keyword incorporation.


Additionally, it scrutinizes subheadings, internal and external links, and image optimization. This tool isn’t just a silent observer; it provides instant feedback, empowering you to tweak and enhance your content’s SEO performance and overall readability on the go.


Renowned in the SEO realm, Yoast SEO is a go-to for content creators and website owners aiming to optimize content for both search engines and human readers.


Much like its counterpart SEMRush SWA, Yoast SEO wears multiple hats. The choice between the two ultimately boils down to user interface and personal preference for an SEO writing assistant.


Best SEO WordPress Plugins

Once you’ve rounded up those keywords, it’s time to put pen to paper and get that content ready for the spotlight. Now, a lot of folks turn to the trusty WordPress platform to tackle this task, and given its widespread use, there’s a heap of SEO tools available.


We’ve sifted through the abundance and narrowed it down to the top three plugins that, in our expert opinion, will be your go-to companions when crafting your masterpiece on WordPress.


These plugins are the cream of the crop, poised to elevate your content creation game and give your words the digital presence they deserve.


5. YoastSEO


YoastSEO Plugin for WordPress - Free SEO Tools

                                                                                                     YoastSEO Plugin for WordPress


Yoast SEO stands out as the go-to tool for WordPress websites, ensuring that every page and post effortlessly catches the attention of search engines, especially the almighty Google. It’s the secret weapon to elevate your site’s visibility in those search results.


This SEO powerhouse, Yoast, doesn’t just bask in popularity; it earns its crown with an interface that’s not only user-friendly but also deeply analytical. Offering a plethora of customization options, it’s your passport to unraveling the intricacies of Google’s ever-evolving algorithms.


Yoast SEO guides you like a GPS to the coveted first page of search results, making it the undisputed champion among SEO plugins.


But here’s the cherry on top – Yoast doesn’t stop at SEO scores; it’s also your readability maestro. While you craft your content, Yoast SEO provides real-time suggestions, applauding your wins and offering tweaks to perfection.


Boasting a massive user community, it’s not just a plugin; it’s a supportive ecosystem helping you harness its full potential. That’s why Yoast SEO reigns supreme as the internet’s most beloved SEO plugin.


6. RankMath


RankMath Dashboard - FREE SEO Tools

                                                                                                         RankMath Dashboard


RankMath stands as a reliable companion in the quest for optimal search engine visibility. It seamlessly navigates the intricacies of SEO, ensuring that each page and post is not only discovered but also shines brightly in the eyes of search engines, mirroring the prowess of its competitors.


RankMath doesn’t just follow the trends; it sets them with its user-friendly interface, in-depth analysis, and a wealth of customization options. Much like a seasoned guide, RankMath deciphers the cryptic algorithms of major search engines, illuminating the path to that coveted first page. Its robust features, coupled with real-time suggestions, transform the SEO journey into a dynamic and empowering experience.


What sets RankMath apart is its versatility.


From SEO scores to readability checks, RankMath proves its mettle with precision and insight. As you craft your content, this plugin provides invaluable guidance, ensuring your material is not only search engine-friendly but also a pleasure for your audience to read.


With a dedicated user community, RankMath doesn’t just promise functionality; it delivers a supportive ecosystem, making it a standout choice in the realm of WordPress SEO plugins.


7. Broken Links Checker


Broken Links Checker - WordPress Plugin

                                                                                    Broken Links Checker – WordPress Plugin


Embarking on a Herculean mission, this tool meticulously delves into both internal and external links on your website, ferreting out those troublesome broken links that can wreak havoc on your SEO ranking and user experience.


With this reliable sidekick in tow, bid farewell to the nuisance of bad links and welcome a smoother, more enjoyable browsing experience for your audience.


Crafted by WPMU DEV, an acronym for WordPress Multisite Development, the Broken Links Checker in WordPress’s suite of SEO tools focuses on one crucial task: identifying non-functional or error-ridden backlinks within your website. This is pivotal, as these problematic links can significantly dent your SEO score.


Once installed, the plugin initiates a thorough examination of your posts, bookmarks, and other content to pinpoint links. The duration of this process varies, contingent upon your website’s size, ranging from a few minutes to an hour or longer. Post-examination, the plugin meticulously validates each link, with the duration contingent on your website’s link count and overall size.


SEO Tools To Improve Website Loading Speed

Google HATES slow-loading websites! Period.


Waiting for a website to load, especially when the same information is readily available on numerous faster sites, is a major turn-off. Therefore, it’s crucial to strike a balance: ensuring your website loads swiftly while maintaining a content-rich platform with a professional user interface.


However, a conundrum arises – the more data and intricate the user interface, the slower the loading speed. This poses a challenge, but fear not! Below, we’ve compiled essential tools that act as virtual lifesavers, poised to enhance your site’s loading speed.


Bid farewell to dissatisfied customers who abandoned the ship because your site refused to load. These tools are here to rescue your website from the clutches of sluggishness and elevate the user experience to new heights.



8. Google Pagespeed Insights


Google Pagespeed Insights

                                                                                                         Google Pagespeed Insights


Google PageSpeed stands out as the top player in its field, delivering a thorough examination of website performance. It goes beyond the norm by incorporating real-world data from actual users, providing practical recommendations to enhance site speed and user experience.


This, in turn, contributes to improved search engine rankings and heightened user engagement, making it a go-to for website optimization.


The user interface of Google PageSpeed Insights is refreshingly simple, setting it apart from other tools dedicated to boosting site loading speed.


Here’s why it takes the lead:


  1. Real-World User Data: Google PageSpeed taps into Google’s extensive user database, ensuring more accurate and relevant suggestions.

  2. Insights into User Experience: It goes beyond speed, offering valuable insights into user experience and engagement.

  3. Integration with Google Tools: Seamless integration with Google Analytics and Google Search Console provides a holistic view of website performance.

  4. Optimization Variety: From image compression to code minification, PageSpeed suggests a range of optimizations, including improvements to server response time.


In essence, Google’s PageSpeed Insights emerges as the most versatile and entirely free tool, catering perfectly to small business owners and startup entrepreneurs seeking comprehensive website enhancement.



9. GT-Metrix


GTMetrix Home Page

                                                                                                          GTMetrix Home Page


GTmetrix stands out as a website speed analysis tool that delves deeper into website performance than Google PageSpeed Insights. It goes beyond the basics, providing practical suggestions for optimizing images, code, and other elements influencing site speed.


Tailored for serious businesses, GTmetrix not only enlightens you on speed enhancement strategies but also boasts features like:


  • Long-term performance tracking
  • Prompt notifications for sluggish website periods
  • Cross-device loading assessments
  • Regional performance evaluations


The free version of GTmetrix is a powerhouse! If you’re aiming to boost your website speed without delving too deeply into technical SEO, GTmetrix is your go-to tool. On the flip side, Google PageSpeed caters to a broader audience, offering valuable insights and analytics based on real-life data curated by Google.


Choose the tool that aligns with your speed optimization goals and business priorities.


SEO Analytics Tools

As we approach the finale of our fantastic compilation of top-notch free SEO tools for business owners, and after delving into the crucial facets of SEO, let’s now unravel the technical intricacies. Among the myriad options, Google Analytics and Ubersuggest emerge as the cream of the crop in free SEO analysis tools.


These two stand out as trusted sources, one backed by the data deity, Google, and the other championed by the trailblazer of SEO and online tools, Neil Patel. It’s not just about tools; it’s about tapping into the expertise endorsed by the giants in the field, ensuring your SEO journey is guided by the best in the business.


10. Google Analytics


Google Analytics - Free SEO Tools - Home Page

                                                                                 Google Analytics – Free SEO Tools – Home Page


Google Analytics serves as a digital wizard in a bottle, generously bestowing website owners and marketers with a plethora of insights into their audience. This enchanting tool effortlessly monitors and reports website traffic and user behavior, offering a peek into the number of visitors, their origins, preferred devices, frequented pages, and actions taken.


Tools like these are paramount, as data collection is the lifeblood of effective SEO. Google Analytics caters to the specific data points crucial for technical SEO, covering:


  1. Visitors: Total users gracing your website.
  2. Sessions: The frequency of user visits.
  3. Pageviews: The overall pages viewed by users.
  4. Bounce rate: The percentage of users exiting after a single-page view.
  5. Average session duration: The average time users spend per session.
  6. Location: The geographic distribution of website visitors.
  7. Devices: The array of devices embraced by visitors.
  8. Interests: Unveiling the interests and demographics of your audience.


A creation of Google, this tool is a comprehensive package, equipping you with everything necessary for seamless SEO data analysis.


11. Ubersuggest by Neil Patel


Ubersuggest by Neil Patel - free seo tools

                                                                                                    Ubersuggest by Neil Patel


Once again, we’ve teamed up Google’s tool with Neil Patel’s wizardry to craft the ultimate SEO data analysis dream team! Ubersuggest emerges as the undisputed keyword maestro, dishing out a plethora of delectable suggestions to elevate your online content. Covering everything from search volume to competition data, Ubersuggest has your back.


What sets it apart?


Brace yourself for their latest feature – now, when you plug in your competitor’s URL, Ubersuggest goes into overdrive, delivering even sharper keyword suggestions. In this head-to-head with Google Analytics, Ubersuggest proves its mettle, offering a competitive edge, even if it’s not as niche-focused.


But that’s not all!


Ubersuggest takes a deep dive into your website’s domain, unraveling insights from organic search traffic to top-ranking keywords. And here’s the cherry on top – it plays detective for you, keeping a vigilant eye on your competitors.


From their top organic and paid rivals to backlinks and top-ranking keywords, Ubersuggest equips you with the arsenal needed to conquer the online realm. With Ubersuggest in tow, dominance is just a click away.


Free SEO Tools For Local Reach

If you’ve got a fantastic product or service, and your target market is right in your backyard, mastering the art of local SEO is your secret sauce.


Local SEO is all about fine-tuning your website’s visibility to pop up on local search results, making it a game-changer for businesses with brick-and-mortar stores or those catering to a local clientele. It’s the key to connecting with potential customers in your specific stomping grounds.


So, let’s dive into the realm of top-notch free SEO tools for mastering Local SEO!


12. Moz Local


Moz Local Free SEO Tools

                                                                                                   Moz Local Free SEO Tools


Moz Local emerges as a handy companion for businesses keen on mastering their online presence and conquering the local search game. With features like location data management, review monitoring, and analytics, it brings a comprehensive toolkit to the table.


Let’s unpack the highlights:


  • Navigating multiple platforms becomes a breeze as Moz Local enables seamless online presence management for businesses.
  • The review monitoring feature empowers businesses to stay in the loop, promptly responding to customer feedback across popular review sites.
  • Analytics play a pivotal role, allowing businesses to keep a finger on the pulse of their local search ranking performance.


However, there’s a catch. Moz Local, while exceptional, throws in a curveball—its search results are confined to the United States, United Kingdom, and Canada. It’s a downer for those hustling outside these regions.


But fear not! We’ve got the solution up our sleeves with our next set of SEO tools. Stay tuned to unlock the full potential of your business’s online visibility.


13. SEMRush Listings Manager


SEMRush Listings Manager - Free SEO Tools

                                                                                  SEMRush Listings Manager – Free SEO Tools


No matter where your business operates globally, as long as you possess the official phone number, pin code of your business locale, and the business name, you can initiate the optimization of your local SEO listing pronto using SEMRush’s Listing Tool.


Now, what exactly is this listing for SEO, and how do SEO tools come into play?


A Local Listing, also dubbed a Business Listing, serves as an exciting showcase for your brand, providing a virtual business card loaded with essential details about your company. Think name, location, phone number, website, and other vital contact info. It’s your online brand ambassador, and here’s where SEO tools step in to make this process seamless.


Ready to make a mark on the digital map?


Let’s kick things off and elevate your business profile with SEMRush’s stellar Local Listing tool!


SEO Tools For Website Scanning & Audit

Free SEO tools play a crucial role as virtual health checkups for websites, aiding owners in pinpointing and resolving technical glitches that could potentially impact their search engine ranking and overall visibility.


When these free SEO tools scan a website, they unveil valuable insights into its well-being and performance, empowering owners to implement necessary enhancements.


While diligent adherence to our comprehensive SEO guide might cover your bases, having an SEO website scanner is like an extra set of eyes to ensure everything is shipshape, especially in the realm of technical SEO.


Now, let’s unveil two top-notch SEO website scanners that we believe will knock it out of the park for you!


14. Google Search Console


Google Search Console

                                                                                                           Google Search Console


Google Search Console stands as a complimentary tool gifted by Google, serving as a guardian angel for website owners aiming to oversee, nurture, and enhance their website’s performance within Google search results.


This tool is your virtual detective, unraveling insights into your website’s appearance in search results, uncovering the queries leading users to your digital doorstep, and flagging potential hiccups that could shroud your website in obscurity.


Think of it as a data powerhouse, offering actionable insights like:


  • Performance: Unveiling the frequency of your website’s cameo in Google search results, the click count, impressions, click-through rate (CTR), and its average position on the digital stage.

  • Coverage: Laying bare the index status of your website’s pages, pinpointing which ones are left out, and shedding light on the reasons behind any indexing hiccups.

  • Sitemaps: Empowering website owners to submit a virtual roadmap to Google, ensuring smoother navigation and indexing.

  • Mobile Usability: Playing digital architect, assessing your website’s mobile-friendliness, and highlighting any glitches that might dim the user experience on handheld devices.

  • Links: Acting as your digital compass, providing intel on internal and external links to your website, revealing the number of linking domains, and showcasing the VIP linking pages.

  • Security and Manual Actions: Standing guard, alerting website owners to security red flags or any stern actions taken by Google – think penalties or suspensions.


Consider Google Search Console your website’s Swiss army knife – an all-in-one solution measuring traffic flow, troubleshooting issues, and crafting a stellar presence in Google’s search limelight. It’s your website’s x-ray vision, peeling back layers to reveal the keywords guiding visitors to your online haven and showcasing how your website struts its stuff in the vast expanse of Google.


15. SmallSEOTools


SmallSEOTools - Home Page

                                                                                                 SmallSEOTools – Home Page


Within this platform, a plethora of SEO tools await exploration, with a standout feature being the Website Score Checker. The Small SEO Tools Website Scanner emerges as a potent and user-friendly ally, delivering a thorough website analysis that empowers owners to pinpoint and rectify issues, thereby elevating their site’s SEO.


What sets the Small SEO Tools Website Scanner apart is its intuitive interface, precise results, and a diverse array of analysis options. From identifying broken links to scrutinizing duplicate content and assessing site speed, it covers the SEO spectrum comprehensively.


While not a mainstream player, the Small SEO Tools Website SEO Score Checker proves its worth as a valuable and indispensable resource.


Its unique charm lies in its 100% free access, making it a one-stop shop for end-to-end SEO services.


Although there’s a slight compromise on service quality, for small business owners aiming for a full suite of SEO solutions without spending a dime, this platform is an absolute gem!



SEO is a seriously strategic endeavor. But here’s the cool part – you don’t have to empty your pockets to get started! We’ve got you covered from nifty keyword research tools to speed boosters for your site.


Now armed with insights into the prime tools for leveling up your SEO game, you’ll be all set to hit publish on those articles and watch your website gain some serious traction. Timing is key, and using the appropriate and free SEO tools at the right moment is downright essential.


Ready to dive in and make your online presence soar?


Let those free SEO tools be your trusty sidekicks in this digital adventure!


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