Faster way for Small Businesses to build a website
Small businesses may find it hard to create a website, but don’t worry – This blog for beginners will show you how to get started. We’ll go over the steps you need to take to make your website, from setting up an account with a hosting company to finding the right website building software.
A website could be a single pager that showcases your business or an e-commerce website with a display of your products. You can build either, even if they don’t know much about technology. You can start small and then scale up with today’s website builders.
You need to choose a hosting web service before making a website. Most website hosting platforms provide the tools to build and run your website. You could host your website with a third-party hosting service provider and build your website with a different website builder software. Most website builders have tutorials that show you step-by-step how to make a website.
When your website is ready, you’ll need to fill it with content. This can be text, images, and videos. Website builders have a CMS (Content Management System) to populate content onto the website. These also have editors to edit images and videos. Video platforms namely YouTube and Vimeo can also be used to add video and audio.
Lastly, you will need to ensure that people can get to your website online. This means adding links from other websites and social media sites such as Facebook, Instagram, and Twitter to your website.
What Platforms Can You Use?
Several platforms can be used by small businesses to build a website. Many of these website builders have ready templates to choose from – this saves time and effort drastically. You could even choose templates from themeforest. These templates are responsive to mobile resolutions and automatically adjust to the screens.
WordPress is the most popular platform where you can build any type of website including an e-commerce one. It is free and is equipped with an open-source CMS.
It has various plugins (usually at a small price) that allow you to augment the performance of your website by adding new features.
Choose from 500 templates and customize them with a drag-and-drop feature with the WIX editor. You gain access to free hosting and tech support.
Shopify is the most popular e-commerce website builder. It provides a small retailer with everything – a website, POS (Point of Sale) and mobile app that’s easy to manage.
When choosing an e-commerce platform, it’s essential to think about how easy it is to change content and introduce new features. Many platforms support different third-party applications – for payments, marketing automation (email marketing and tools that integrate social media), and logistics (last-mile/doorstep deliveries).
Choose and Book Your Domain Name?
There are a few essential things to think about before starting a website. First, you must decide on a domain name. GoDaddy is one such global provider for domain registration. You can also use their other products such as the website builder and marketing tools to promote your website.
Where to Host Your Website?
Once you have your domain name, you need to set up your website hosting and make your website’s content.
You can start a website in a few different ways. You can host your website yourself or hire a hosting company to do it for you.
If you want to host your website, you should use a hosting service like Bluehost, GoDaddy or Namecheap. These companies offer economical plans that include a domain name and hosting service.
Always get an SSL Certificate
Launching a secure website is important, and an SSL can do just that for you.
An SSL certificate is a security measure that keeps spyware and other harmful software off your website. It also helps keep the information about your visitors safe (such as their passwords). You’ll need to go through a certification authority to get an SSL certificate. There are many reputable certification authorities, so it’s easy to find one that meets your needs. Cerbot is a free open-source option.
It’s essential to put an SSL certificate on your website once you have one. You can do this by following what the certification authority says. After placing the certificate in place, you’ll need to turn it on. This step will ensure that the certificate’s security features are turned on for your website.
Images and other content
When making a website, one of the most important things to do is find images to use. This can be hard. However, there are many paid and free marketplaces which you can choose from.
Pixabay and Unsplash are two places where you can find free images. Pixabay is a site where people can share pictures and videos. Similarly, Unsplash is a website where you can download and use high-quality photos without worrying about copyright.
There are paid sites such as Adobe Stock and Shutterstock that sell images. Adobe Stock is a born marketplace where professional photographers sell their photos and videos.
In case you’re running an e-commerce business, you can hire a freelance photographer who will shoot and edit your product shots or take the pictures on your own using a smartphone. You can then edit them using free and paid editing software.
When making a website, it’s important to write copy that people want to read. So, this will help you get people to come to your site and make them customers. For an eCommerce business, you should think about situations that match the type of business you want to start.
No matter what kind of business you’re starting, it’s important to write copy that makes people want to buy your products or use your services. By writing copy that is clear, brief, and easy to understand, you will make it more likely that people will buy from you. Some freelancers write copy for websites and are available on marketplaces such as fiverr.com and upwork.com.
SEO Essentials for better online visibility
If small businesses want to be more visible online, they should think about spending money on SEO services. These services can help small businesses get more customers by making them visible on search engines such as Google.
When starting a website, one of the most important things to do is make it search engine friendly. So, this means you need to fill your website with high-quality content that Google and other search engines will like.
When making a website, there are a few SEO basics that you should always keep in mind:
- Firstly, make sure your content is original. If you’re describing a commonly available product, do so in a simple and plagiarism-free manner. The technical specification will be what the manufacturer provides, but the description of what it is and how to use it can be your original version.
- Make sure that the titles and keywords on your site are good. You can use Google AdWords or look at other sites that have done well for your topic to find keywords.
- Make sure it’s easy to find your way around your website. Include clear instructions and descriptions on each page so that visitors know what to do next.
- Make sure your website loads quickly- People are more likely to click on a site that loads quickly in their browser.
You should keep a few things in mind when starting a website. Make sure the design of your website is perfect keeping your audience in mind. No one wants to go to a website that looks old or is not presented professionally. Lastly, don’t forget to market your business! It would help if you found ways to get people to know about your website and turn them into customers as quickly as possible. Add CTAs (Call To Action) components. CTAs are enquiry forms or mentions of your contact details and/or social media handles – something that will help you capture the user’s information. With these DIY tips in mind, you can start planning your website right away and see how easy it can be.
If you think that this is overwhelming for you or you do not have time to build a website, you could evaluate a freelancer who can do this for you. There are various marketplaces available to source talent.