So, lately, everyone’s been buzzing about artificial intelligence (AI), especially regarding marketing. About 30% of folks globally are worried that AI will swoop in and snatch up marketing jobs in the next three years. It makes you think, right? Is AI going to change the marketing game forever?
Well, let’s dig into how artificial intelligence is shaking up marketing gigs, what it can and can’t do, and how savvy marketers can roll with the changes and come out on top.
In this article, we go over the relationship between marketing and AI. We’ll also cover how it can and cannot replace marketing jobs.
Are you all set for the AI revolution?
Relationship Between AI & Marketing
So, when we chat with marketers about how artificial intelligence is shaking up the industry, many are curious if artificial intelligence will either automate their jobs or kick them to the curb.
Well, the answer isn’t as simple as yes or no. After diving into AI experiments and talking to the pros over the years, we’ve figured out that some marketing gigs might vanish due to artificial intelligence, some will get a boost from it, and hey, there might even be some new jobs in the mix.
Now don’t expect this to be an overnight thing, but it could happen quicker than you’d guess.
Long story short, if marketers want to stay in the game and stay effective down the road, there are some serious job considerations they need to wrap their heads around right now.
How Likely Is It That Artificial Intelligence Will Replace Marketing?
ChatGTP gaining popularity.
Alright, when we sit down with marketers and chat about how artificial intelligence is shaking up the industry, a big question on their minds is whether artificial intelligence will snatch their jobs or make them obsolete.
Well, it’s a bit of a tricky answer, and we’ve figured this out through years of messing around with artificial intelligence and talking to the pros.
So, here’s the deal: some marketing gigs might vanish because of AI, some will get a boost from it, and guess what? New jobs will pop up too. It’s not gonna happen overnight, but it might speed up quicker than you’d expect.
That means, if you’re in the marketing game, you gotta think about your job situation now to stay on the ball in the future.
In this post, we’re gonna spill the beans on some trends we’re spotting that could mess with marketing jobs. Plus, we’ll throw in some tips on how marketers can set themselves up for success down the road.
Now, the big question: Is AI taking over marketing? It is basically about making machines smart to help out and beef up what we humans can do.
There’s a bunch of AI tech out there, and they’re at different levels of being awesome. We’re talking about machine learning, deep learning, natural language generation (NLG), natural language processing (NLP), and image recognition.
The real deal AI systems can teach themselves to get better at a task. Humans set it up, give it a goal, and boom—the system figures out how to crush that goal by learning from its past attempts super fast.
This happens way quicker than humans trying and failing over and over, and it happens on a big scale. Imagine an AI system dominating human champs in a tricky computer game like Dota 2. The system learned the ropes by playing different versions of itself, picking up tons of in-game smarts in just two weeks. Pretty wild, huh?
Will AI Replace Marketing Jobs?
So, guess what? AI is taking over a bunch of marketing tasks these days.
You’ve got tools like Automated Insights churning out data-driven stories like it’s no big deal. Phrasee is even beating humans at writing email subject lines – crazy, right?
PaveAI is on a mission to automate Google Analytics reporting, and Google itself is unleashing a tool for real-time insights. You’ve got questions, and artificial intelligence is all, “Boom, here’s your answer.”
If your job involves a ton of repetitive stuff like the examples I just gave, artificial intelligence might swoop in and take over. Even jobs where you’re sifting through massive datasets could be at risk because AI is a wizard at pulling out insights, suggestions, and predictions – way better than us humans.
Some AI tools might even make certain marketing tasks obsolete. And get this – they’re getting baked into existing systems like HubSpot and Salesforce.
HubSpot’s got predictive lead scoring and AI-powered content suggestions, while Salesforce is Einstein-ing up its core products.
Now, how artificial intelligence shakes up marketing gigs depends on the job. Telemarketers are on thin ice – there’s a 99% chance AI will snatch their jobs. Advertising salespeople aren’t safe either, with more than a 50% chance of being replaced by AI.
But here’s the twist – marketing managers are in the clear. Artificial intelligence might make their jobs even better by automating the boring tasks and letting them focus on the real game-changers.
We’re kinda on board with this, but there’s a catch. AI could get super smart fast and change the game for marketers who think their jobs are safe.
Should digital marketers be afraid?
Ever wonder why marketers are sweating over the idea of artificial intelligence taking their jobs? We did too, so we asked 1,000 digital marketers in the U.S. These folks are knee-deep in digital marketing, whether they’re freelancers, agency wizards, or rocking it in-house.
Here’s the scoop from Neil Patel’s research:
Freelancers:
We got the lowdown from 229 freelancers.
Guess what? 56.7% are side-eyeing AI, thinking it might kick human marketers to the curb soon.
In-house:
Talked to 394 in-house marketers.
Turns out, 56.1% are feeling the heat, worrying that AI could be the new marketing overlord.
Digital Marketing Agency:
Checked in with 377 agency peeps.
They’re not immune either—54.1% of them are sensing AI’s breath on their necks, thinking it could replace human marketers real soon.
(source Niel Patel)
Get this: a whopping 55.5% of folks are convinced that artificial intelligence is gearing up to take over human marketers pretty soon. Can you believe it?
It’s Better To Use AI To Improve Your Marketing
Using artificial intelligence to up your marketing game is totally fine. Keep your radar on for fresh tools and knowledge to level up. In today’s digital scene, how companies wield AI matters big time.
Artificial intelligence is the secret sauce for marketers diving into heaps of data lightning-fast, giving them the lowdown on what consumers are up to and where the market is headed. Armed with this intel, they can whip up killer marketing plans and campaigns tailored to specific audiences.
And guess what?
Artificial Intelligence isn’t just a data maestro—it’s also your buddy for crafting content that clicks with consumers. Thanks to natural language processing (NLP) and smart algorithms, AI helps marketers nail down the language and vibe that vibes best with their target crowd. Result? Content that’s all set for maximum engagement and conversions.
Speedy content creation?
You got it. McKinsey & Company spilled the beans that around 30% of tasks in 60% of jobs can be automated. AI won’t snag your job, but it’s a lifesaver for dodging those not-so-hot blog drafts. Notion AI, for instance, has folks covered from blog outlines to sales emails, making the content creation hustle smoother.
Now, artificial intelligence isn’t just a backstage player. It amps up workflows with today’s smart communication and productivity tools. Picture this: AI turbocharges email marketing by nailing the perfect send time, checking if your email might land in spam, and even tossing in some material suggestions.
So, with AI in your corner, you’re not just keeping up—you’re ahead of the game. Craft killer campaigns hit the right notes with your audience, and keep that content marketer mojo strong. Ride the wave and land the perfect message for the perfect moment.
What Parts Of A Marketer’s Job Can AI Replace?
Wondering what AI can step in for? Think about those daily tasks that start to pile up—stuff like:
Repetitive Jobs: AI can be trained to handle the boring, repetitive stuff. Think about sorting data, making reports, and running quality checks.
Decision Time: AI tools can crunch data and make decisions. Speeds things up, like sorting through loan applications or analyzing financial data for investment opportunities.
Customer Service: Ever chatted with a business bot? 41% of them are working in sales! AI handles FAQs, complaints, and support.
But here’s the deal: AI can’t rock human vibes like judgment, creativity, and empathy.
So, use AI for heavy lifting, but lean on your human smarts for the real deal. Picture it as a teamwork thing—AI as your project co-pilot. Get the grind done with AI, but let your emotional intelligence and human expertise be the guide.
Can AI Make Business Decisions?
So, here’s the deal: artificial intelligence can give us the lowdown on data-driven strategies, but when it comes to pulling the trigger, humans still take the lead. Marketing has always been in the hands of sharp decision-makers. AI just swoops in to help them make more decisions, quicker, and armed with top-notch info.
Why?
Because we humans get the vibe, the context, and all those subtle nuances. Good marketers know how to build relationships, something artificial intelligence might never ace because it lacks that emotional IQ crucial for rocking both personal and professional marketing.
And let’s be real, AI isn’t always spot-on. Ever heard of “AI hallucinations”? It’s when AI makes up stuff that’s not even true. Crazy, right?
Is there anything to worry about then?
Even though artificial intelligence can be super helpful when used smartly, there are a few things to watch out for. The data AI gathers needs to be top-notch. If it’s messed up, incomplete, or biased, it’s worse than having no data at all.
Nowadays, artificial intelligence is learning from a massive amount of data, so the AI that helps write Google Ads headlines, for instance, has seen both lousy ads and great copy.
Sure, some jobs might get the boot thanks to artificial intelligence, but let’s be real—technology is always changing jobs. The cool thing is, that the jobs that get lost usually get replaced by new ones needed to make, fix, and keep the new tech running smoothly.
So, humans are still in demand (look at the global skills shortage), just in different ways. AI might swipe some jobs, but they’re probably the ones we’re not too crazy about anyway.
Summing Up: How You Can Be Irreplaceable As A Skilled Marketer
A top-notch digital marketer is one-of-a-kind because they’re not just data wizards; they’ve got a deep understanding of the industry and a knack for connecting with people on a real, human level. They know how to take those insights from AI and turn them into killer marketing strategies that hit home with their target audience.
The best marketers don’t just let AI run the show; they work hand-in-hand with it. They ask the right questions, double-check the AI’s outputs with their expertise, and turn the content AI spits out into real action. Humans are always finding ways to roll with the tech punches.
Picture it as a tag team – human smarts and curiosity teaming up with AI to create the ultimate marketing dream team.
How?
Well, savvy marketers are wizards at crafting content that speaks to people, crunching data to spot trends, and cooking up strategies to push brands and products across all the digital hotspots.
As a seasoned marketer, you’re always leveling up, and staying on top of the latest tech and trends. That’s how you whip up innovative solutions that your clients didn’t even know they needed.
Building solid relationships with clients is your jam. AI might have the smarts, but it can’t whip up tailor-made solutions like you can. It might have the insights, but you bring those insights to life with real, actionable steps.
And let’s talk customer service – that personal touch, that attention to detail that keeps clients coming back. That’s why AI won’t be snagging our jobs anytime soon.
We marketers? We play big, fueled by our human curiosity and savvy digital skills. That’s something AI can’t touch.
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