Popular Martech groups on LinkedIn
Users of LinkedIn Groups have access to thousands of communities in all kinds of fields. No matter how much you know about marketing or what kinds of marketing you’re interested in, there are many groups you’ll enjoy.
LinkedIn is the place for professionals who want to find new jobs, get new ideas about their field of interest, or connect with other professionals in the same field. LinkedIn is a great way for marketing technology (martech) aficionados to connect and talk to each other. This is best done through LinkedIn groups.
We’ve compiled a list of some of the best LinkedIn groups for martech professionals. You get a chance to learn from your peers and connect with them. Each of these groups has to be approved to join, but anyone who works in martech or a related field can usually join. Before we go through the intros, let’s understand (briefly) what martech is about.
Technologies That Fall Under Marketing Technology?
LinkedIn is a great resource for marketing technology specialists, particularly if you’re seeking more than a new job. You can find groups that focus on a specific technology that enables email marketing, social media management, content marketing, website and mobile development, and digital asset management. There are others, but we’re keeping the list short by classifying martech. If you’re unsure what technology to focus on for your business, these groups can help steer you in the right direction.
But why are groups on LinkedIn gaining popularity?
LinkedIn is one of the most popular social networking websites. It is used mostly by professionals. It has over 820 million members, making it a great platform for networking and finding connections in your industry. So, for Martech specialists, LinkedIn offers a wealth of groups that can help you stay up-to-date on the latest trends and developments in your field. So, groups are a great way to connect with other professionals in your field and share ideas and advice.
Some of the popular groups for Martech specialists include –
This groups says it has almost 1 million members and is one of the largest general marketing groups on LinkedIn. It’s for professionals who work in interactive advertising and marketing worldwide. So, even though it’s not specifically about marketing technology per se, you’re likely to find some interesting connections there.
Marketing Automation Experts is a website for people who work in or are interested in marketing automation, systematic demand generation, rules-based lead nurturing, and Account Based Marketing (ABM). The group is focused on best practices and consulting, and it has about 23,000 members all over the world.
Ad Age is one of marketing industry’s most popular news source on Advertising and Communications, Social Media, CMO Strategies and Data-driven marketing. It has over a million subscribers.
If you’re keen on Account Based Marketing (ABM) techniques, this is the group to join. The conversations cover sales and marketing strategies that ensure the retention of key clients for companies.
This group has the most members of all the LinkedIn groups on this list, with over 2 million members. This shows that sometimes simple titles are the best. As an extension of the website DigitalDoughnut, discussions here cover all aspects of digital marketing. Such as marketing technology, social media marketing, mobile marketing, search engine marketing, online public relations, email marketing, online advertising, measurement, and web analytics.
Another group with a clear name is LinkedIn members interested in any part of marketing automation, such as email marketing, behavioural targeting, marketing automation, CRM, systematic demand generation, and rules-based lead nurturing, among others. So, the page has a lot of posts from its expert members about the latest news and best practices in marketing automation.
This group is different from the others on the list because it is only for users of Salesmanago products and is also sponsored by that company. So, moderators offer help and tips on using the software, but anyone is welcome to discuss B2B or B2C marketing automation.
This group pays much attention to how AI is used in marketing, media and retail. So, if you’re interested in Machine Learning (ML), Big Data, and Analytics among other things, this is the place to be. The platform encourages experts to discuss challenges and methodologies adopted by companies to implement digital and analytical tools.
A LinkedIn group for marketing professionals who work with email marketing, automation, social media marketing, mobile marketing, online media, search engine marketing, SEO, and other things. The members, who number just under 53,000, always post about what’s happening in this space and have interesting conversations about modern marketing.
The Marketing Automation User Group is for enthusiasts who use marketing automation or are interested in aspects of marketing such as CRM, email marketing, etc. The group plans in-person events and training sessions where people can talk about inbound marketing strategies and techniques.
This LinkedIn group covers a wide range of marketing and communication topics, such as marketing, advertising, sales, public relations, corporate communication, social media, digital media, digital marketing, market research, media, social media marketing, content marketing, marketing careers, jobs, and technology.
How Do You Subscribe to a Group?
LinkedIn is a great way to network and connect with professionals from all across the globe. If you’re in the market for marketing technology experts, there are many popular groups on LinkedIn that you should join. By doing this, you’ll be able to connect with like-minded professionals.
If you have an interest in martech and want to join these groups, you can either become a paid member or join for free. Certain groups will validate your credentials (to understand if you’re a good fit) and then invite you to join them. Certain groups provide both free and paid access. You will have access to more content and certain events if you are a paid member. Most of these groups do not encourage members to publish promotional posts and it’s best to ‘keep things professional’. Read more on how to search groups from LinkedIn.