Sounds like business
It can be a lot of work to start a business, but it can also be rewarding. The learning curve to running a successful business can be reduced if business owners receive the right advice from experts. Podcasts are a great way to get tuned into the world of business.
If you’re looking for resources to help you grow your small business, you’ll want to check out some of the best podcasts. Many great ones can teach you everything from creating effective sales strategies to managing vendors and employees.
Listening to other podcasts can also help business owners in several ways, such as:
Learning from industry experts:
By listening to podcasts in their industry, small business owners can gain insights and learn from other experts in their field.
Staying up-to-date with industry trends:
Podcasts often cover the latest news and trends in a particular industry, which can help small businesses stay informed and adapt to changes.
Discovering new strategies and tactics:
Podcasts can also provide small businesses with new ideas and tactics for improving their operations, marketing, and overall strategy.
Identifying potential collaborations:
Listening to podcasts can help small businesses identify potential collaborators and partners in their industry, leading to new opportunities and growth.
Improving communication skills:
By listening to podcasts, small business owners can also improve their communication skills by learning from other podcast hosts and guests.
Here are some statistics related to podcasts worldwide:
✓ According to a report by Podcast Insights, there are over 2 million active podcasts and over 48 million podcast episodes as of January 2022.
✓ The same report found that the number of podcast listeners has grown steadily over the years, with an estimated 2.2 billion podcast listeners worldwide in 2021.
✓ The United States is the largest podcast market in the world, with an estimated 116 million monthly listeners in 2021, followed by China with 45 million monthly listeners.
✓ The most popular podcast genres globally include society and culture, comedy, education, and news.
✓ Podcast listeners tend to be highly engaged and loyal, with the average listener tuning in to an average of 7 podcast episodes per week.
Here are some statistics related to podcasts and small businesses:
✓ According to a survey by Podcast Insights, 51% of the US population has listened to a podcast, and 80% of them listen to all or most of each episode.
✓ The same survey found that 55% of podcast listeners are more likely to consider buying from a brand after hearing its ad on a podcast.
✓ A study by Podcast Insights also found that podcast listeners tend to be highly educated and have a higher household income, which makes them an attractive target audience for many small businesses.
✓ According to a survey by Clutch, 22% of small businesses in the US have a podcast, and 35% of them plan to start one in the future.
✓ A report by Small Business Trends found that podcasts can help small businesses increase their website traffic, generate leads, and build brand awareness.
✓ The same report found that podcast listeners are highly engaged and spend an average of six hours and 37 minutes per week listening to podcasts.
Tune Into The Top Business Podcasts
Let’s dive into examples of business podcasts for entrepreneurs.
(audioboom.com)
Beers, Blokes, and Business started as a casual get-together between friends with discussions around marketing, growth, sales, and networking. Hosts and guests together bring a varied range of business experience. Each week, they talk about a different topic – growing a business, making partnerships. managing time and business trends.
HerBusiness is a group of more than 30,000 businesswomen from all over the world. It used to be called the Australian Businesswomen’s Network. The HerBusiness podcast aims to give women the knowledge and skills they need to start and grow their businesses. Host Suzi Dafnis and guest speakers provide practical advice on running a business.
The StartUp is a podcast about starting a business. It is co-hosted by Alex Blumberg, the CEO of Gimlet, and Lisa Chow, the former editor of the FiveThirtyEight website. They talk about naming the business, figuring out how much it is worth, making a business plan, and running the business day-to-day.
TED Business is a great place to start if you want to learn more about being the best at your work. You can hear some of the best entrepreneurs and business leaders at TED conferences and TEDx events. They share their ideas and strategies so that you can learn from them and improve your skills. If you’re interested in starting your own business, TED Business is a great resource to help you get started.
Marketing Smarts from MarketingProfs
Kerry O’Shea Gorgone, a professional speaker, and social media expert, hosts Marketing Smarts. As the name suggests, the show is about marketing tips for businesses. Each episode has a one-on-one interview with an expert guest. This means you can get a lot of in-depth information from some of the best in the business.
(podtail.com)
It’s not a secret that the internet is changing how we do business, and it’s also not a secret that fast technological advances are driving innovation. 350 Third talks about how the internet will always be a driving force behind change, no matter what people think.
(soundcloud.com)
The Fizzle Show is refreshingly straightforward and doesn’t use jargon. It is ‘a podcast for creative entrepreneurs and honest business builders who want to make a living doing something they care about. Even though hosts Corbett Barr, Chase Reeves, and Steph Crowder keep things light-hearted, there’s no doubt that they know what they’re talking about. They advise everything from marketing and selling online to growing an audience and finding a good work-life balance.
Many people hesitate when it comes to marketing their business on social media. But the help of Anna Hrach’s and Adam Brown’s (from Salesforce) chats with marketers and entrepreneurs provide great insights on how to do so. In most episodes of Social Pros, they talk to a business owner about how they’re using social media to grow their business. They explain the basics of social media marketing and give tips on how to improve your reach and engagement. Whether you’re just starting or looking for advice on growing your business even further, these podcasts are a great place to start.
Even though it’s not a business podcast, So Money, which financial correspondent Farnoosh Torabi hosts, is a great show to listen to if you want to learn how to manage money in a business. Some of the best business minds in the world are interviewed on the podcast and talk about their financial journeys and experiences.
Business Podcasts Around The World
Podcasts are gaining popularity around the world. Let’s look at Asia and particularly India, the most populated country in the world to get a sense of the acceptance of podcasts.
Podcasting is a growing medium in India, but it is still in its early stages compared to more established podcast markets like the United States. Here are some statistics related to podcasts in India:
✓ According to a report by PwC, India’s podcast audience is expected to grow at a CAGR of 34.5% from 2021 to 2025, reaching an estimated 175.4 million listeners by 2025.
✓ The most popular podcast genres in India include news, education, and entertainment.
✓ As of 2021, the most popular podcast platforms in India are Spotify, Apple Podcasts, Gaana, and JioSaavn.
✓ A report by KPMG estimates that the podcast advertising market in India will reach INR 17.3 billion (approximately $232 million) by 2023.
Overall, these statistics suggest that podcasting is becoming an increasingly popular medium in India, with a growing audience and advertising market. As more Indian businesses and creators embrace podcasting, it is likely that the medium will continue to grow in popularity and influence in the years to come.
And if you’re curious to understand the range of content of some of the popular podcasts that cover business in India, here are some examples:
The Indian Startup Show –
This podcast features interviews with successful startup founders and entrepreneurs in India, sharing their stories, challenges, and insights.
Business Today –
This podcast covers the latest news and trends in Indian business and economics, including interviews with experts and industry leaders.
Equity Sahi Hai –
This podcast by financial services company Motilal Oswal provides insights into the Indian stock market and investing, with tips and advice for investors.
The Entrepreneurship Podcast –
This podcast features interviews with Indian entrepreneurs from various industries, discussing their journeys and offering advice for aspiring entrepreneurs.
The Marketing Connect Podcast –
This podcast explores marketing strategies and tactics for Indian businesses, featuring interviews with marketing experts and thought leaders.
The Wrap-Up On Business Podcasts
We advise you to tune in to business podcasts if you want to grow your startup or small business and need some helpful tips and ideas.
Technology has made it easier than ever to create, distribute and consume podcast content, with new tools and platforms constantly emerging to make the process more accessible and user-friendly. This has helped to increase the number of creators and the variety of content available.
Podcasts are not limited to any specific genre or industry, and creators are constantly experimenting with new formats and styles to appeal to diverse audiences. This trend is likely to continue, leading to an even wider variety of podcast content.
Podcasts will go local, and that’s what will attract business owners to tune in as it makes the content relatable.
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