PRESS RELEASE

31st August 2026

Pure & Sure Launches ‘Eat! Without Worry’, A New Brand Campaign Built Around Trust in Food

Pure & Sure, the organic food D2C brand from Phalada Organic Consumer Products, has launched its new brand campaign, Eat! Without Worry, built around a simple thought: people already have enough to worry about, and food should not be one of them.

Eat! Without Worry by Pure and Sure is a new brand direction for Pure & Sure, centred on making food feel simpler, more positive and more trustworthy. The initiative looks at how food has become another source of worry, with conflicting advice, ingredient concerns, food myths and endless opinions influencing everyday choices. Through this, Pure & Sure wants to give consumers one less thing to think about.

Pure & Sure has also launched eatwithoutworry.com, an independent food platform powered by the brand. The platform will feature educational content, stories from farmers across the country, and community events like factory tours. It also includes the Worry Meter, an interactive experience that invites people to reflect on the things they worry about, including food.

About the Film

The campaign film brings to life a simple human truth: there is already enough in everyday life to worry about, food shouldn’t have to be one of those things.

Through a series of familiar, everyday moments of anxiety and overthinking, the film reflects the many worries people carry with them through the day. But when it comes to the food they choose for themselves and their families, Pure & Sure wants to offer something increasingly valuable: peace of mind.

Rather than leading with product claims, certifications or functional benefits, the film focuses on the feeling the brand ultimately wants to deliver, which is confidence in the food you eat.

The film culminates in the thought, “You’ve got enough to worry about. At least food isn’t one of them,”  bringing to life the campaign’s central idea : Eat Without Worry.

The campaign is rooted in Pure & Sure’s belief that trust in food has to be earned, from how it is grown and sourced to how it is processed, tested and packed. The subsequent films in the campaign explore these different reasons to believe, while Eat Without Worry remains the simple promise that brings them all together.

This belief is supported by the work Pure & Sure has been doing for over 25 years. The brand works with 5,459 farmers, maintains traceability from the field to the pack, and tests every batch across 250+ parameters.

Speaking about the initiative, Surya Shastry, Founder & Managing Director, Phalada Pure & Sure, said, “With, ‘Eat! Without Worry’, we wanted to start a different conversation around food. Instead of adding to the information and anxiety people already encounter, the campaign is about giving people a sense of reassurance and making food feel simple again. It reflects our belief that when people know they can trust what is on their plate, they should be able to focus on enjoying it.”

Through Eat! Without Worry, Pure & Sure aims to build a more positive and transparent conversation around food and make everyday eating feel a little simpler.

About Pure & Sure

With its foundation dating back to 1999, Pure & Sure is one of India’s leading organic food brands, offering a wide range of everyday staples, oils, spices, snacks and pantry essentials. Built on the principles of organic farming, rigorous testing and long-term farmer partnerships, the brand continues to make trusted food accessible to families across India.

About Eat! Without Worry

An independent food platform that drives positive, trustworthy conversations about food. Eat! Without Worry is built to help people feel more confident about what they eat. Powered by Pure & Sure, the platform is centered on the idea that you have enough to worry about. Food shouldn’t be one of them.

Disclaimer

The views, opinions, and perspectives expressed in guest articles and press releases published in this magazine are solely those of the respective authors and do not reflect the official policy, position, or opinions of Fixbracket.

While we strive to provide a platform for diverse and insightful perspectives, Fixbracket does not endorse, verify, or take responsibility for the accuracy, completeness, or reliability of any information presented in guest contributions. Any reliance placed on such content is strictly at the reader’s discretion.

Fixbracket shall not be held liable for any errors, omissions, or outcomes arising from the use of information contained in guest articles and press releases.

The post Pure & Sure Launches ‘Eat! Without Worry’, A New Brand Campaign Built Around Trust in Food appeared first on Fixbracket.

PRESS RELEASE

New Delhi, April 27, 2026

Crystal Crop Protection Limited (“Crystal Crop Protection”), one of India’s research-led agri-input companies, today announced the appointment of Akshay Kumar as its “Brand Ambassador”.

Akshay Kumar with Mr. Nand Kishor Aggarwal, Chairman Emeritus, Crystal Crop Protection, Mr. Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection and Mr. Sohit Satyawali, Chief Business Officer, Crystal Brands Business.

On the sidelines of this association, Crystal Crop Protection also unveiled its first national brand campaign with Akshay Kumar, “Desh Ka Kisan, Desh Ka Asli Hero”, a tribute to the contribution and everyday courage of India’s farmers. 

This association brings together Crystal Crop Protection’s three-decade long commitment to Indian agriculture with Akshay Kumar. Through this partnership, Crystal Crop Protection aims to further strengthen its connect with India’s farmers and help them adopt advanced solutions and improve farm profitability.

Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection Limited, said, “Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist.”

The “Desh Ka Kisan, Desh Ka Asli Hero” campaign will be rolled out across television, digital platforms and various on-ground farmer engagement platforms. The campaign will celebrate farmers as the backbone of the nation while highlighting Crystal Crop Protection’s role as a partner that supports them with crop protection solutions, seeds and outsourced farm advisory teams deployed through its “Crystal Doctor” network. 

Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protection said, “This association with Crystal Crop Protection is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in action is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.”

A name to reckon with in the Indian film industry, Akshay Kumar is known as a person of integrity, discipline and trust. A consistent advocate of social issues and a story-teller who connects with the pulse of the nation. He will act as the voice that amplifies the farmers’ story — acknowledging their challenges, resilience and contribution to nation building. 

Sohit Satyawali, Chief Business Officer – Crystal Brands Business, Crystal Crop Protection said, “Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen our efforts to provide advanced crop solutions and help farmers build profitable farms”.

Disclaimer

The views, opinions, and perspectives expressed in guest articles and press releases published in this magazine are solely those of the respective authors and do not reflect the official policy, position, or opinions of Fixbracket.

While we strive to provide a platform for diverse and insightful perspectives, Fixbracket does not endorse, verify, or take responsibility for the accuracy, completeness, or reliability of any information presented in guest contributions. Any reliance placed on such content is strictly at the reader’s discretion.

Fixbracket shall not be held liable for any errors, omissions, or outcomes arising from the use of information contained in guest articles and press releases.

The post Akshay Kumar joins Crystal Crop Protection as Brand Ambassador. appeared first on Fixbracket.

Bengaluru, April 9, 2026

In a move that brings together community participation and access to education, 93.5 Red FM in association with o9 Solutions will host ‘The Walkathon’ in Bengaluru on Sunday, May 10, 2026, from 5:30 AM onwards.

Set to take place at St. Joseph’s Indian Institution Grounds, the initiative brings together the city’s communities, corporates, students, and fitness enthusiasts around a shared purpose: to make quality education more accessible through collective action. Olympic medallist Saina Nehwal will attend the event as Chief Guest.

At the heart of this year’s initiative is a simple yet powerful idea: that individual effort, when multiplied at scale, can create meaningful change. Participants can choose to walk 3K, 5K, or 10K, but each registration and every completed walk directly contributes to improving access to education for under-served children.

Ten per cent of every ticket will support the literacy programmes, while o9 Solutions will contribute ₹500 for every finisher, ensuring that participation translates into real, on-ground learning support.

Carrying the message, “Step Forward, Give Back,” the Walkathon turns collective participation into access to AI-powered tutors through U&I’s programmes. These tutors provide personalised, one-on-one learning support, helping children build foundational reading skills at their own pace- something many do not have access to. In practical terms, every step taken at the Walkathon helps move a child closer to consistent, personalised learning support, bridging gaps that often determine whether they keep up or fall behind in school.

In the lead-up to the main event, 93.5 Red FM will also host a four-day yoga workshop across Bengaluru, with two sessions at Lalbagh and two at Cubbon Park on April 5, 7, 9, and 10. The initiative is aimed at encouraging citizens to embrace fitness and mindful living, while building momentum and awareness around the Walkathon.

Sharing his thoughts on the initiative, Mr. Siva K., Chief Operating Officer, KAL Radio Ltd., the company that operates 93.5 RED FM and Suryan FM, said, “At 93.5 Red FM, we believe that true progress is a blend of innovation and impact. ‘The Walkathon’ is a meaningful step in that direction – bringing together fitness, community, and purpose. What makes this initiative special is its ability to combine fitness with a powerful social cause. It’s inspiring to see Bengaluru come together for a cause that creates real, lasting change.”

Sharing her thoughts on the initiative, Olympic medallist and Chief Guest Saina Nehwal, whose journey has inspired millions, said, “Fitness has always been a big part of my life, and the badminton court has taught me that even the smallest step forward takes you closer to a bigger goal. On 10th May, I invite Bangalore to walk with purpose as part of the Red FM Walkathon, because every step you take will help provide underserved children access to AI-powered tutors.”

In addition to citizen participation, the initiative will also see participation from ex-servicemen, Bengaluru Police and Traffic Police personnel, as well as leading running communities.

Over the years, the Walkathon has grown into a recognised platform for community engagement, bringing together diverse groups under a shared cause. The event will follow a non-competitive format, with participants receiving RFID-timed bibs for tracking, along with finisher medals and certificates.

Registrations are currently open on BookMyShow and India Running.

Disclaimer

The views, opinions, and perspectives expressed in guest articles and press releases published in this magazine are solely those of the respective authors and do not reflect the official policy, position, or opinions of Fixbracket.

While we strive to provide a platform for diverse and insightful perspectives, Fixbracket does not endorse, verify, or take responsibility for the accuracy, completeness, or reliability of any information presented in guest contributions. Any reliance placed on such content is strictly at the reader’s discretion.

Fixbracket shall not be held liable for any errors, omissions, or outcomes arising from the use of information contained in guest articles and press releases.

The post Red FM & o9 Solutions to Host the Walkathon in Bengaluru. appeared first on Fixbracket.

Press Release

Bengaluru, April 2, 2026

What began as a playful April Fool’s Day campaign has culminated in a strategic brand statement. DriveX’s ‘MeetX’ campaign, initially introduced as a fictional matchmaking platform, has now been revealed as a creative lead-in to DriveX Direct, its customer-to-customer (C2C) marketplace designed to enable seamless, transparent transactions between buyers and sellers of pre-owned two-wheelers.

Launched on March 31, 2026, ‘MeetX’ was conceptualised to tap into cultural relevance and spark widespread curiosity across digital platforms. The reveal on April 2 reframes the narrative positioning of DriveX not just as a transactional platform, but as a facilitator of the right connections in a category where trust and discovery remain key friction points.

At its core, DriveX Direct builds on an already active peer-to-peer market, formalising it through a structured trust layer. The platform uses artificial intelligence and advanced technologies to enable price discovery, streamline documentation, and ensure secure processes with rigorous vehicle verification. This facilitates direct buyer-seller interactions without intermediaries, enhancing transparency and control while ensuring credible listings and a more efficient transaction experience.

Commenting on the development, Devesh Taparia, CEO, DriveX, said ‘With DriveX Direct, we are simplifying how India buys and sells pre-owned two-wheelers. ‘MeetX’ was created to spark curiosity and start conversations, but at its core, it reflects what we truly do to enable the right matches between buyers and sellers. The campaign helped us create immediate visibility, while the product delivers real value, making DriveX the right choice for trusted, direct transactions.’

By leveraging a topical moment to introduce a category-relevant solution, DriveX demonstrates a distinct brand voice while advancing its proposition beyond conventional marketplace models. The company continues to focus on building a more transparent, consumer-first ecosystem, one that empowers users to transact with confidence and positions DriveX as the right choice in the evolving pre-owned two-wheeler market.

Disclaimer

The views, opinions, and perspectives expressed in guest articles and press releases published in this magazine are solely those of the respective authors and do not reflect the official policy, position, or opinions of Fixbracket.

While we strive to provide a platform for diverse and insightful perspectives, Fixbracket does not endorse, verify, or take responsibility for the accuracy, completeness, or reliability of any information presented in guest contributions. Any reliance placed on such content is strictly at the reader’s discretion.

Fixbracket shall not be held liable for any errors, omissions, or outcomes arising from the use of information contained in guest articles and press releases.

The post MeetX campaign leads audiences to its verified buyer-seller platform. appeared first on Fixbracket.