NSRCEL Appoints Rasika Prashant as CEO

Editorial Team — Tue, 16 Jun 2026 17:04:39 +0000

PRESS RELEASE

Bengaluru, June 16th, 2026:

NSRCEL, the startup incubator of IIM Bangalore and one of India’s leading innovation and entrepreneurship hub, today announced the appointment of Rasika Prashant as its Chief Executive Officer, effective June 8, 2026.

The appointment marks a new chapter for NSRCEL as it continues to strengthen its role in enabling founders, accelerating innovation, and supporting startups that address real-world challenges across sectors. With deep roots in entrepreneurship and brand building, Rasika is expected to further expand the organisation’s impact through founder-centric programmes, strategic collaborations, and ecosystem-led initiatives.

An entrepreneur and business leader, Rasika is best known as the Co-founder and former Chief Marketing Officer of Tata Soulfull, where she helped build one of India’s pioneering millet-based food brands from the ground up. She played a critical role in driving the company’s brand strategy, product innovation, digital growth, and direct-to-consumer business, culminating in its successful acquisition and integration into Tata Consumer Products.

In her role as CEO, Rasika will lead NSRCEL’s vision of empowering entrepreneurs through world-class incubation, mentorship, access to capital and markets, and partnerships across academia, industry, government, and the investor community.

Commenting on her appointment, Rasika Prashant, Chief Executive Officer, NSRCEL, said:
“At NSRCEL, we believe entrepreneurship is a foundational driver of economic growth, job creation, and societal progress. As India’s innovation ecosystem enters its next phase of growth, I look forward to strengthening NSRCEL’s impact by adding depth, sophistication, and structured rigour to how we enable entrepreneurs. This means deepening founder capabilities through evidence-based learning and structuring our support systems with clear milestones and measurable outcomes”

A Computer Science graduate with an MBA, she began her career in marketing and digital strategy before taking on leadership roles in retail operations and entrepreneurship. Throughout her career, she has combined consumer insight with business execution to build purpose-driven brands and scalable growth strategies. Her contributions have been recognised through honours, including Marketer of the Year at MAA 2024, AdTech Marketer of the Year, and Impact Magazine’s Most Influential Women of 2025.

NSRCEL also expresses its appreciation to Anand Sri Ganesh, former CEO, for his leadership and contributions to the organisation. Under his stewardship, the incubator expanded its reach and strengthened its programmes and partnerships, laying a strong foundation for continued growth. The leadership transition reflects NSRCEL’s commitment to continuity while advancing its mission of enabling ambitious founders to build transformative ventures with lasting impact.

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Celsius100 Consulting Elevates Rhys Rufus to Chief Executive Officer.

Editorial Team — Wed, 01 Apr 2026 13:14:16 +0000

Press Release

Bengaluru, India, 31 March 2026

Celsius100 Consulting Private Limited, a transformational business partner to leading Indian and international brands for over two decades, has announced the appointment of Rhys Rufus as Chief Executive Officer (CEO). He takes over from company founder and current CEO, S Ghosh, who will continue as Founder and Managing Director, focusing on new business opportunities and strategic direction. Rhys will build on existing client relationships while taking charge of day-to-day operations and the company’s growth agenda.

Rhys has been an integral part of the Celsius100 journey for 16 years. He joined the firm early in its evolution and went on to build the company’s entire digital services portfolio from the ground up. Under his leadership, Celsius100 developed deep capabilities in digital marketing strategy, performance marketing and monitoring, campaign design and execution, and effectiveness measurement. His efforts have made digital services one of the company’s strongest and fastest-growing practices.

Beyond building the digital practice, Rhys has played a pivotal role in assembling and developing a top-notch team of strategic planners, creative talent and execution specialists. He has also spearheaded the company’s business development efforts, not only winning and retaining clients across India but also extending Celsius100’s footprint into the United Kingdom.

Colleagues and clients alike describe Rhys as a picture of calm composure, someone who delivers quality work even under the most challenging conditions. He is a natural team builder and a nurturing leader who invests in long-term business relationships. Clients are quick to recognise these qualities, and his thorough understanding of their businesses and consumers has earned him commanding respect across the industry.

Announcing the appointment, S Ghosh, Founder and Managing Director, Celsius100 Consulting, said: “Rhys has been the backbone of our growth story for 16 years. He built our digital services practice from scratch, assembled a brilliant team, and won the trust of clients in India and the UK. His calm temperament, his deep commitment to quality, and his ability to forge lasting partnerships make him the ideal person to lead Celsius100 into its next chapter. I could not be more confident in this transition.”

Speaking on his appointment, Rhys Rufus said: “Celsius100 has been home for the better part of my professional life and I am deeply honoured to take on this responsibility. We have built something unique together over almost two decades, and I look forward to working with our talented team and valued clients to take the company to new heights. Our focus will remain on delivering work that truly transforms our partners’ businesses.”

A basketball enthusiast, avid motorcyclist and ardent gamer, Rhys brings the same energy, discipline and passion for solving challenges to his professional life. His elevation to CEO marks a significant milestone in Celsius100’s journey of growth and reflects the company’s commitment to rewarding long-standing leadership from within.

About Celsius100 Consulting Private Limited

Celsius100 Consulting is a brand strategy and marketing communications firm that has served as a transformational business partner to leading consumer, automotive, technology and industrial brands for over two decades. The company’s services span brand strategy, creative development, digital marketing, performance marketing, and sales capability building. With offices in India and clients across India, the United Kingdom and the USA, Celsius100 combines strategic rigour with creative excellence to help businesses grow.