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Influencer Marketing Platforms

 

There are many influencer marketing platforms, so it can be hard to figure out which one is best for your business. This article will talk about the different types of influencer marketing platforms and give you our thoughts on which one might be best suited for your brand.

An influencer marketing platform is a web-based app or software that helps brands connect with influencers and agencies that manage influencers. It enables brands to manage their influencer marketing campaigns, and measure how well they are working.

 

Influencers and content creators

 

Influencers are known to have a following on social media. When looking for an influencer marketing platform, you must know what kind of influencer you want. Your brand has values, and you must choose an influencer who can amplify those values for you. You’ll need someone who shares the same values as your brand.

There are three kinds of influencers: free, paid, and a mix of the two.

  • Organic influencers are people who have a lot of fans because they work hard and are committed to spreading the word about a specific brand or product.
  • Influencers paid to talk about a brand or product are called “paid influencers.”
  • Hybrid influencers spread their message through both paid and unpaid channels.
  • Once you know what kind of influencer you want, you need to think about the people you want to reach.
  • You can look for influencers by using their name or keywords related to your brand or product. Once you’ve found the right influencer, you’ll need to create a campaign proposal to get started.

 

Influencers can be classified as –

  • Mega-influencers have more than a million followers
  • Macro-influencers have 500,000 to a million followers
  • Mid-tier influencers have 50,000 to 500,000 followers
  • Micro-influencers have 10,000 to 50,000 followers
  • Nano-influencers have 1,000 to 10,000 followers

 

The search for the right influencer

 

Platforms for influencer marketing are an important way to connect with influencers. These platforms make it easy to find your influencers, engage with them, and keep track of them. Here are some things you need to know about these platforms

 

Cost

Influencer marketing platforms can be free or cost a lot of money. It’s important to figure out what features you need and what pricing plan fits your budget.

Features and tools for engagement

Depending on the type of platform you choose, the features of an influencer marketing platform will vary. Some platforms have more features for marketers, while others focus on helping influencers connect with clients. Before making a choice, it’s essential to look at what each platform offers.

The engagement tools on an influencer marketing platform are essential parts of the platform. These tools help you stay in touch with your influencers and track how they interact with your brand.

 

How to Use a Platform for Influencer Marketing

We know that influencer marketing platforms make it easy for businesses to find influencers who can help them promote their products or services and get in touch with them, but how do they work, and what are these platforms? Influencer marketing platforms usually have many features, such as searching by topic, industry, brand, and location. They also usually have features that make it easier for businesses to manage their relationships with influencers, like the ability to track reach and engagement metrics. Some platforms also have tools to measure how well influencer marketing campaigns work. The components of a good marketing influencer platform include a robust Discovery (Search) Engine, Contact Management, Campaign Management, Workflows, and Analytics.

 

Here are some of the popular ones –

 

Grin

 

 

Founded: 2014

Grin harbours over 33 million users on its AI-powered influencer platform. The Grin platform is equipped with influencer recruiting, social listening, relationship management and campaign management capabilities.

 

 

Upfluence

 

 

Founded: 2013

Upfluence’s influencer discovery allows you to filter your search by social platforms, audience reach, demographics and engagement rates. Upfluence has over 1600 brands engaging with influencers through its platform.

 

 

Klear

 

 

Founded: 2011

Discover micro influencers (influencers with 10,000 to 50,000 followers) with Klear. This software has an advanced influencer discovery feature that searches by region, hashtag, language, topics, price and influence level.

 

 

Neoreach

 

Founded: 2013

Neoreach offers customizable features – from search to payments. The platforms can handle complex influencer campaigns. It offers seamless workflows for campaign planning, contract management, and reviewing posts.

 

 

Traackr

 

 

Founded: 2008

With Traackr you can set up workflows to invite influencers to campaigns, and understand influencers and content that perform the best.

 

 

TapInfluence

 

 

Founded: 2009

Tapfluence enables search through visual content of influencers with specific keywords, brand names or locations where the image was captured.

You can also explore an Influencer’s social connections and audience data before you determine the right influencer for your campaign.

 

 

Influencity

 

 

Founded: 2014

There are 70 million influencers to be found through Influencity. The platform is equipped with features that include Influencer analysis, database management, ROI forecasting, campaign management, and real-time reports.

 

 

#Paid

 

 

Founded: 2013

#Paid facilitates the process of co-creation for brands with creators. Execute the process of campaign creation to campaign management with this platform.

 

 

Whalar

 

 

Founded: 2016

Whaler helps brands source content ideas from relevant communities. The platform accumulates data and helps build personalized audience relationships.

 

 

Mavrck

 

 

Founded: 2014

Curate and onboard global and local influencers, and drive conversion rates and sales with Mavrck.

 

 

What do the Platforms do to Make Money?

 

Most platforms for influencer marketing charge a fee for services to connect brands with influencers or manage influencer campaigns. The amount is different for each platform, but it ranges from $50 to $5000 per month depending on the services availed – All platforms have pricing plans on their websites. Most platforms also offer incentives such as free products or discounts on future services, to encourage influencers to share their content and earn commissions.

Influencer marketing platforms are designed to help brands find influential bloggers and social media stars and work with them. These platforms get a commission on the advertising or sales revenue made from the influencers’ tweets or posts in exchange for their time and work. Because influencer marketing is so popular, it has led to dozens of platforms in many different fields. Brands pay a fee to use the platform’s resources, including a library of content, an email list of subscribers, and tools for managing campaigns. There is also a service fee to manage influencer campaigns in case of brands require a specialist from these platforms.

Benefits to Brands and Influencers alike

 

There are many different platforms for influencer marketing, but each has pros and cons. Some influencer marketing platforms are only for connecting influencers with brands, while others let marketers recruiters through influencers and directly connect with any of them. No matter what features a platform has, they give influencers access to a large audience and opportunities to make money through sponsored posts or other engagements.

 

More people reached

Platforms for influencer marketing can help your brand reach a much larger audience than you could with traditional advertising.

 

More participation

By using a platform for influencer marketing, you can make sure your message fits the needs and interests of your target audience. This can make your followers much more likely to interact with you, leading to more conversions and sales.

 

More specific content

Working with an expert in your niche will help you create exciting and helpful content. This kind of content is likely to do better than general advertising because it speaks directly to the needs of your followers.

 

A method that saves money

Influencer marketing platforms can be cost-effective because they let brands work with a broader range of influencers and save money on marketing. These platforms have workflows that allow brands to understand where their money is spent.

 

Freedom of choice

Influencer marketing platforms give brands more freedom in delivering content, which means they can create content that fits their needs and interests.

 

Conclusion

The choice of the right platform for your brand/s will depend on –

  • The reach of the platforms – Do they have the influencers who can tap into your audience
  • The terms of engagement with influencers – flat fee, success fee
  • How do you measure your ROI, the performance of campaigns?
  • And most importantly, your ability to manage the platform – do you need to hire a specialist from the platform to execute your campaigns.
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